WHEN IT'S NOT THE TIME TO OUTSOURCE

It's easy for me to sit here and type up all the reasons why you should hire a brand consultant for your small business, and trust me, one of these day I will. What's not easy is giving you the four reasons why I believe it might NOT be the right time for you to outsource. After almost a year as a freelance brand and marketing strategist, and countless emails back and forth with actual and potential clients, I've picked up on a few cues that let me know if a client is or is not yet ready to commit to outsourcing such an important part of their business. So without further ado, it is not the right time for you to outsource ifโ€ฆ

Read More
A LESSON IN BRANDING FROM THE EARPLUG INDUSTRY

Yup, you read that right! We're talking earplugs today, so listen up ๐Ÿ˜‰..

When we think of what successful branding looks like, a few companies always come to mind; Starbucks, Apple, Tesla, Nordstrom... The truth is, you don't have to have a "sexy" product to creatively brand yourself and stand out in a crowd.

Read More
BOOK REVIEW: 168 HOURS BY LAURA VANDERKAM

My big thing in life is work/life balance. I know everyone likes to say they value that, but I think it's really rare to find people who actually have it nailed down and are living their lives with the balance they truly seek. This book made me realize that it really is possible, and that with a little introspection and prioritizing, you can tackle all the things you've wanted to without feeling like you're doing them at the cost of other projects.

Read More