It's easy for me to sit here and type up all the reasons why you should hire a brand consultant for your small business, and trust me, one of these day I will. What's not easy is giving you the four reasons why I believe it might NOT be the right time for you to outsource. After almost a year as a freelance brand and marketing strategist, and countless emails back and forth with actual and potential clients, I've picked up on a few cues that let me know if a client is or is not yet ready to commit to outsourcing such an important part of their business. So without further ado, it is not the right time for you to outsource if…Read More
There are so many different elements to consider when building a memorable brand,
and for a brand to really be successful, all those various elements need to come together almost all at once and have to remain cohesive.Read More
Yup, you read that right! We're talking earplugs today, so listen up 😉..
When we think of what successful branding looks like, a few companies always come to mind; Starbucks, Apple, Tesla, Nordstrom... The truth is, you don't have to have a "sexy" product to creatively brand yourself and stand out in a crowd.Read More
My big thing in life is work/life balance. I know everyone likes to say they value that, but I think it's really rare to find people who actually have it nailed down and are living their lives with the balance they truly seek. This book made me realize that it really is possible, and that with a little introspection and prioritizing, you can tackle all the things you've wanted to without feeling like you're doing them at the cost of other projects.Read More