156 ADJECTIVES TO DESCRIBE A BRAND

There are so many different elements to consider when building a memorable brand, and for a brand to really be successful, all those various elements need to come together almost all at once and have to remain cohesive. If you've been feeling lost in how to approach your branding (or rebranding) process, take a look through my list of 156 adjectives to describe a brand. I think the magic number of adjectives to settle on is three, but definitely don't go over five! Remember, the purpose of a brand is to distinguish yourself within your industry, and picking too many descriptors will leave you and your customers with a sense of chaos and lack of clarity. Once you've picked your descriptors, use them as a guide for designing your brand experience, determining the content you will or will not share with your audience, and dictating which opportunities make sense for you and your business to pursue.
ย 

Things to keep in mind when choosing your descriptors:

  1. Make sure your adjectives are not opposites. For example, I would never choose bold and soft to describe the same brand. 
  2. At the same time, make sure you're not choosing words that are too similar. You'll find a lot of synonyms on this list, and that's because even among similar words there are still slight differences and connotations. Despite that, I wouldn't pick bold and strong to describe the same brand. Choosing words that are too similar can make your brand feel one-dimensional. Plus, if you ever want to update your brand strategy you won't have a lot of room to maneuver when all your descriptors are too similar!
  3. Make sure that the adjectives you settle on describe different facets of your business. For example, choosing words like pretty, floral, and sweet all describe aesthetics, but a brand is so much more than just appearances! I would swap out pretty for polished, and maybe sweet for delicate. Polished, floral, and delicate still work well together, but each word now also serves a distinct purpose in conveying emotion and setting a tone that describes a total brand experience.
    ย 

So without further ado, here's the list!

  1. active

  2. adorable

  3. adventurous

  4. affordable

  5. airy

  6. alluring

  7. androgynous

  8. antique

  9. artistic

  10. athletic

  11. authentic

  12. beachy

  13. boho

  14. bold

  15. botanical

  16. bright

  17. bubbly

  18. captivating

  19. carefree

  20. casual

  21. challenging

  22. charismatic

  23. charming

  24. cheery

  25. chic

  26. classic

  27. clean

  28. coastal

  29. colorful

  30. comforting

  31. compelling

  32. competent

  33. confident

  34. conscientious

  35. contemporary

  36. cool

  37. cosmopolitan

  38. country

  39. couture

  40. cozy

  41. crafty

  42. creative

  43. dainty

  44. daring

  45. darling

  46. dazzling

  47. delicate

  48. diginified

  49. dreamy

  50. earthy

  51. eclectic

  52. edgy

  53. educational

  54. effortless

  55. elegant

  56. enchanting

  57. endearing

  58. energetic

  59. enigmatic

  60. exciting

  61. expensive

  62. exquisite

  63. extravagant

  64. feminine

  65. festive

  66. fit

  67. flirty

  68. floral

  69. fresh

  70. fun

  71. futuristic

  72. genuine

  73. graceful

  74. hard

  75. healthy

  76. heavy

  77. holistic

  78. homey

  79. impulsive

  80. indulgent

  81. influential

  82. innocent

  83. innovative

  84. inspiring

  85. intriguing

  86. kind

  87. lavish

  88. light

  89. lovely

  90. lush

  91. luxurious

  92. magical

  93. magnetic

  94. masculine

  95. mature

  96. messy

  97. metropolitan

  98. minimal

  99. modern

  100. moody

  101. mysterious

  102. mystical

  103. nautical

  104. nostalgic

  105. outdoorsy

  106. playful

  107. poetic

  108. polished

  109. posh

  110. precious

  111. pretty

  112. pristine

  113. pure

  114. raw

  115. refreshing

  116. relaxed

  117. resourceful

  118. retro

  119. royal

  120. rugged

  121. rustic

  122. seductive

  123. sentimental

  124. serene

  125. serious

  126. sexy

  127. shabby

  128. simplistic

  129. sincere

  130. sleek

  131. soft

  132. soothing

  133. sophisticated

  134. soulful

  135. spontaneous

  136. sporty

  137. stoic

  138. strong

  139. successful

  140. sweet

  141. thoughtful

  142. timeless

  143. tough

  144. traditional

  145. trendy

  146. understated

  147. unique

  148. vibrant

  149. vintage

  150. warm

  151. whimsical

  152. wholesome

  153. wild

  154. woodsy

  155. worldly

  156. youthful


If you would like to download this list for future reference click here. Or head over to my FREEBIES! page for this and other branding and marketing resources!

I'd love to know which ones you decide to use for your brand, and let me know below in the comments if I left out any good ones!