156 ADJECTIVES TO DESCRIBE A BRAND
There are so many different elements to consider when building a memorable brand, and for a brand to really be successful, all those various elements need to come together almost all at once and have to remain cohesive. If you've been feeling lost in how to approach your branding (or rebranding) process, take a look through my list of 156 adjectives to describe a brand. I think the magic number of adjectives to settle on is three, but definitely don't go over five! Remember, the purpose of a brand is to distinguish yourself within your industry, and picking too many descriptors will leave you and your customers with a sense of chaos and lack of clarity. Once you've picked your descriptors, use them as a guide for designing your brand experience, determining the content you will or will not share with your audience, and dictating which opportunities make sense for you and your business to pursue.
Things to keep in mind when choosing your descriptors:
- Make sure your adjectives are not opposites. For example, I would never choose bold and soft to describe the same brand.
- At the same time, make sure you're not choosing words that are too similar. You'll find a lot of synonyms on this list, and that's because even among similar words there are still slight differences and connotations. Despite that, I wouldn't pick bold and strong to describe the same brand. Choosing words that are too similar can make your brand feel one-dimensional. Plus, if you ever want to update your brand strategy you won't have a lot of room to maneuver when all your descriptors are too similar!
- Make sure that the adjectives you settle on describe different facets of your business. For example, choosing words like pretty, floral, and sweet all describe aesthetics, but a brand is so much more than just appearances! I would swap out pretty for polished, and maybe sweet for delicate. Polished, floral, and delicate still work well together, but each word now also serves a distinct purpose in conveying emotion and setting a tone that describes a total brand experience.
So without further ado, here's the list!
I'd love to know which ones you decide to use for your brand, and let me know below in the comments if I left out any good ones!