LEMON LUX SKIN CARE

If you didn't already know, I am a total skin care junkie. So it was inevitable that a brand concept based on skin care would show up on this blog sooner or later. As always, hope you enjoy this one, and please keep the input coming on any industries you'd like to see featured in this series!


LEMON LUX SKIN CARE

 COLOR PALETTE + MOODBOARD

COLOR PALETTE + MOODBOARD

 INSTAGRAM CONCEPT

INSTAGRAM CONCEPT

 PRIMARY LOGO

PRIMARY LOGO


Like I said, I love skin care, and lately I've been especially drawn to anything that brightens and evens the complexion. Lemon is a great ingredient for topical skin care, and specifically targets acne and inflammation while brightening and helping fade pigmentation, so it's definitely been one of my favorites. Interestingly though, there aren't as many skin care products containing lemon on the market as you would think! For this week's brand concept I wanted to imagine a skin care line based around this super ingredient, and a brand personality that matched the same bright, energetic, and refreshing feel you would get from the fruit itself.

Hope you guys enjoyed this one, and if anyone out there wants to start a lemon-based skin care line, this girl will happily accept some free samples. πŸ™‹πŸΌβ€β™€οΈπŸ‹ Thanks for reading, and if you're looking to step up your small business's brand and marketing strategy, get in touch!

- Natalie