Happy Monday! Welcome to week 2 of the brand concept series on the blog here!
I spent this last weekend in Paso Robles for a wedding, and the anticipation of a couple days in wine country had me brainstorming what a wine label would look like if I were in charge. Hope you like this one, and are enjoying reading up on this series as much as I'm enjoying creating it!
If you know me at all, you know that white wine is MY JAM. It's a toss up between sauvignon blanc and pinot grigio for my favorite, but ultimately any white wine will satisfy my fix. There is one slight problem with this obsession, however... Rosé is just so much trendier!
For this week's brand concept, I wanted to create a white wine label that has the same laid back feel that so many rosé labels are sporting right now, unlike the traditionally uptight feel that a lot of wine labels are usually associated with. Specifically, I wanted to create something for the cool, California girl, who sees Tuesday nights as good a reason as any to celebrate and pop open a bottle (aka: me).
Share your feedback on this one below, especially if you're a white wine loyalist like moi. And if you're looking to up-level your small business's brand and marketing strategy, let's chat! Maybe over a glass of pinot? 😉